Website Design for Brew Floors – Flooring Solution

Client Overview:
Client Company: Brew Floors
Platform: WordPress, Elementor, Elementor Pro, Piotnet addons for Elementor Pro, WPB Product Slider for WooCommerce – Product Carousel, Mailchimp for WooCommerce, Yoast SEO

Client Name:

Brew Floors About Brew Floors: Brew Floors, established in 1998, specializes in providing breweries and wineries with superior DIY flooring solutions. Recognizing the challenges posed by existing kits in the market, the company aimed to simplify the flooring process for brewers, allowing them to concentrate on their craft. Brew Floors offers DIY kits, catering to small breweries often overlooked by contractors and providing cost-effective solutions starting at $1.39 per square foot.

Client’s Needs and Challenges:

Brew Floors needed a website that effectively showcased its DIY flooring kits, emphasizing their ease of use, durability, and cost-effectiveness. The company faced challenges in reaching small breweries, where contractors were reluctant to take on flooring projects, and existing solutions were both complicated and costly. The website needed to convey Brew Floors’ commitment to providing a hassle-free and affordable flooring alternative for breweries and wineries.

Web Design Company: Obzsar

Web Design Process:

Obzsar employed a strategic approach to create a user-friendly and visually appealing website for Brew Floors. The following tools and technologies were utilized:

1. WordPress: The website was built on the WordPress platform, providing a flexible and scalable foundation.
2. Elementor: Elementor, a powerful page builder, was utilized to create visually stunning and responsive layouts.
3. Elementor Pro: The Pro version enhanced design capabilities, allowing for advanced customization and dynamic content creation.
4. Piotnet Addons for Elementor Pro: These addons expanded the functionality of Elementor, providing additional design elements and features.
5. Contact Form 7: Integration of Contact Form 7 facilitated easy communication between Brew Floors and its customers.
6. WPB Product Slider for WooCommerce: This WooCommerce plugin allowed for an attractive product carousel, showcasing Brew Floors’ range of DIY flooring kits.
7. Mailchimp for WooCommerce: Integration with Mailchimp enhanced email marketing capabilities, enabling Brew Floors to engage with its audience effectively.
8. Enhanced E-commerce for WooCommerce Store: This plugin improved the overall e-commerce experience, ensuring a seamless shopping process for customers.
9. Yoast SEO: Yoast SEO was implemented to optimize the website for search engines, enhancing its visibility and discoverability.
10. Responsive Design: The website was designed to be responsive, ensuring a consistent and user-friendly experience across various devices.

Results and Achievements:

The collaboration with Obzsar resulted in a website that effectively communicated Brew Floors’ value proposition. Key outcomes include:

1. User-Friendly Interface: The website’s intuitive design and navigation made it easy for users to explore Brew Floors’ product range and understand the benefits of their flooring solutions.
2. Visual Appeal: The use of Elementor and its Pro features contributed to a visually appealing and professional website that aligned with Brew Floors’ brand image.
3. E-commerce Integration: The WooCommerce plugins enhanced the e-commerce functionality, providing a seamless and secure platform for customers to purchase DIY flooring kits.
4. Search Engine Optimization: Yoast SEO implementation improved the website’s search engine rankings, making it more discoverable to potential customers.
5. Responsive Design: The website’s responsiveness ensured an optimal user experience across devices, catering to the diverse needs of Brew Floors’ audience.

Conclusion:

The collaboration between Brew Floors and Obzsar resulted in a successful website that effectively addressed the client’s needs. Brew Floors can now reach and serve small breweries and wineries with its affordable and easy-to-use DIY flooring kits, allowing brewers to focus on their craft without the worry of complicated or costly flooring solutions. The website serves as a powerful tool in conveying Brew Floors’ commitment to quality and innovation in the flooring industry.