In today’s fast-paced world, where travel, e-commerce, and fitness are integral parts of our lives, having a captivating website is crucial. Our white label partner, Obzsar – a web design and marketing company, has crafted a new web design for Wandering Toward The Light. The goal was to create a seamless site experience whether users were exploring travel services, shopping for new jackets in the online store, or engaging with fitness content. Join our Obzsar team as we walk through the redesign of key pages: e-commerce store, travel services, courses, and fitness.
Background
- Client: Wandering Toward The Light
- Web Design Company: White label partner Obzsar
- CMS: WordPress
- Tools: Astra, Elementor, Elementor Pro, WP Rocket, WooCommerce, PayPal
- Business Category: Travel and Blog Services, E-commerce Store, Courses, Fitness
- White Label Partner: VisuAlchemy
Wandering Toward The Light is a website that combines travel, e-commerce, online courses, and fitness. Our task was to create landing pages for Wandering Toward The Light, along with home pages for the e-commerce store, travel services, courses, and fitness, designed to attract maximum users.
Professional website design for travel, blogging, courses, and fitness. Objectives tailored to boost your online presence.
- Modernize the Site: We developed a web design that is not only beautiful but also reflects the brand’s diverse offerings.
- Enhance User Experience: We aimed to create a UX-rich website that would help users easily navigate through their services, including the e-commerce store, travel, courses, and fitness.
- Key Page Development: We focused on developing key pages for the fitness courses, e-commerce store, travel services, and fitness home page.
Approach
- Design: We crafted the content for Wandering Toward The Light using the Astra theme and Elementor Pro to deliver a seamless UX for all website categories. It was crucial for users to feel they were on a unified website, regardless of the category they were browsing.
- Web Development: We ensured users could easily navigate the site from the e-commerce store to travel services and fitness content without extra steps.
The final version of the redesigned website for the Obzsar client included the following components:
- E-commerce: Created with WooCommerce and connected to PayPal, this section showcases a variety of travel-related products available for easy and secure purchase.
- Travel: This section highlights entire tours and trips available for booking.
- Courses: A specifically designed section promotes a variety of available online travel-related courses and exhibitions, with features that allow new users to sign up immediately.
- Fitness: This section offers video tutorials alongside descriptions of different workouts.
Results
- User Interactions: The redesign resulted in increased visitor engagement across all sections, including enhanced e-commerce and booking options.
- Overall Functionality: The improved functionality has led to a more cohesive customer experience, making purchases and requests easier.
- Professional Representation: Obzsar ensured a professional image that aligns with all client specifications.
Conclusion
The redesign of the Wandering Toward The Light website by Obzsar transformed it into a fully operational and professional platform. With a special focus on design, user engagement, and essential pages, the project exceeded the client’s expectations, enhancing their services and positioning them more favorably in the travel and fitness industries. This case study exemplifies how a client-focused approach can lead to transformative business solutions.
