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Website Design for Event Management and Experiential Marketing

Web design is the process of creating and executing a planned online representation of a company or an activity. This case study focuses on Obzsar’s web design of Solasta, aimed at meeting the highest standards and enhancing the firm’s online presence.

Overview

Event Management Website Design Desired Enhancements

  • Visual Representation: Emphasize creating a vivid presentation for services, reflecting the marketing company’s focus on event organization and management.
  • User Navigability and Convenience: Ensure the site is easily accessible with well-ordered pages and a robust search system.
  • Service Provision: Create sections for event management, marketing, production, experiential campaigns, consulting, and stage design services, providing detailed information on each.
  • Client Feedback Collection: Include feedback forms and contact information on each service page for interactive engagement.

Creation

  • Visual Representation: Obzsar utilized the PixelPierNYC theme and Elementor Pro for an integrated responsive design, vividly depicting Solasta’s diverse services.
  • User Navigability and Convenience: Implemented a one-line menu, convenient footer menu, and quick-search functionality for easy navigation.
  • Service Provision: Uploaded event videos and images, categorizing them into event, marketing, production, experiential campaign applications, consultation, and stage design.
  • Client Feedback Collection: Added contact information and feedback forms at the end of each section.

Conclusion

In collaboration with Solasta, Obzsar developed a comprehensive web design that significantly enhances the company’s online presence. By focusing on design and content aligned with the client’s requirements, Obzsar created a vivid and user-friendly site. Though the website is still in development, the results already exceed expectations. The strategic use of innovative web design technologies has made the site more engaging and convenient for users. Overall, Obzsar effectively addressed Solasta’s objectives, successfully promoting their brand online.

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