Client: Lab Verdun
Web Design Company: Obzsar
CMS: WordPress
Plugins: Elementor, Elementor Pro
Theme: Astra
Languages: English, French
Business Category: Medical Lab, Medical Services
Project Overview
The lab Verdun, a laboratory well known for its medical tests have reached us seeking our help with revamping their website in order to better serve the modern clientele on an up-to-date responsive platform that can also cater towards various linguistic backgrounds. For this reason, they hired the services of Obzsar to create a new website that would improve user experience and streamline usage across platforms and languages.
Objectives
Design (modern, userfriendly): Create an aesthetically attractive website that provides easy access and allows users to quickly navigate through it just as if they were in the lab Verdun facilities.
Multilingual: Enable bilingual website operation, supporting both English and French customers
Responsive Mobile: Make your website looks good on all devices; phone, tablet and desktop.
Service Integration: Communicate in a clear and easy-to access way on the medical services offered by Lab Verdun.
Approach
Preliminary Consultations and Analysis: Obzsar conducted an extensive discussion with Lab Verdun to understand their preferences, target audience and what they really wanted out of this campaign. This involved a full audit of their current website.
User Journey and Site Structure: Developed wireframes and prototypes that identify the path of a user which lead to an easily navigable site with great UX.
Design and Development: WordPress (CMS), Astra Theme for lightweightness, and customization Dynamic, responsive pages were created using Elementor Pro to match the look and feel of Lab Verdun as well as its service offerings.
Multi Language: Added Multi language support for To English and French contents. Correctly translated all content and information, including menus, forms and service descriptions.
Test and Launch: Performed in-depth testing across every device and browse to ensure everything was functioning as intended. Fixed any bugs before the site went live.
Results
A Better User Experience: The new website design is fresh, simple and elegant with far less clutter which allows users to find the information they are looking for more easily.
Bilingual Accessibility- The website now uses both English and French to enhance user experience and increase the clientage.
Mobile Responsive: Their site looks great on your phone, desktop or tablet.
More Client Engagement: This redesign has resulted in more people reaching out to learn more about services being offered and booking appointments.
Next Steps: SEO Optimization
While the new design has gone a long way to improving the site, area number two is that now they need an effective SEO strategy. This is about what can be done on the website to help search engines find it and bring more organic traffic. The primary areas of focus are going to be:
SEO Keyword Research: Finding keywords centered around “medical website design” and “medical lab website design.”
On-Page SEO: changing the meta tags, heading and content with use of target keywords.
Technical SEO: Optimizing the technical aspects of a website like site speed and mobile responsiveness
Content Strategy — Creating good quality informative content to acquire and retain users.
Conclusion
The partnership between Lab Verdun and Obzsar have produced a dynamically executed website redesign that serves the client well, positioning them for growth in years to come. In the upcoming phase, implementing SEO practices to improve website visibility and get organic traffic which in turn will add up success of Lab Verdun.
